From human DOING to human BEING: A journey of lifestyle redesign with Becca Apfelstadt
Our guest today is a bright light. Becca Apfelstadt is a powerhouse of creativity, community and service. She is a mama of two, a wife and the co-founder and CEO of treetree, a thriving B2B marketing agency.
She’s spent the last 10 years actively building her life and business, ultimately achieving great success in areas where others told her it wasn’t possible. She was “doing it all,” beautifully - at least that’s what was happening on the outside.
On the inside, though, stress was taking its toll on Becca’s body. As she continued days full of multi-tasking and longer hours, she started to feel the impact on her energy and overall health. In her words, she became “one of those medical case studies of what stress can do to the body.” That new awareness triggered Becca to take a deep dive into her well being and start redesigning her life around what mattered most - her health and her time with the people she loves most.
Becca’s mission has always been to help others shine their brightest. And she delivers in this episode as she shares the tools and resources that she has used to start redesigning her life for a new kind of success. She talks about how she started analyzing her time, how and what to delegate, mindfulness and the process of going from “doing” to “being.”
Becca’s story is one we can all relate to. As you kick off this new year, we hope this episode is a good reminder to design your life around your own personal success metrics so that you can shine your brightest in 2022 and beyond.
Enjoy the episode, friends!
MORE ABOUT BECCA APFELSTADT
Becca is a passionate leader, bold visionary and proud WBENC member. She has been in the agency business more than half her life building treetree where she works with and for B2B giants like Alliance Data, Worthington Industries and McGraw-Hill. Her energy and drive foster an environment of thoughtful collaboration and up-for-any-challenge enthusiasm, while her natural ability to bring out the best in people always produces elevated work on behalf of our clients. Becca shares about career, family, vulnerability, resilience and leadership in her Get Your Mind Bright newsletter.
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